Starting a Crocs business in India doesn’t require crores- just smart planning. With an investment of around ₹1 lakh, you can tap into India’s fast-growing footwear demand and build a business capable of generating ₹3 lakh in revenue. This model works because Crocs-style footwear is affordable, fast-moving, and loved across age groups.
Here’s step to step guide for the same:
✅ 1. Market Research & Planning
🔹 Confirm demand in your city/target market (schools, hospitals, wholesalers, retail)
🔹 Identify target price points (₹100–₹150 retail)
🔹 Calculate break-even and profit estimates based on ₹50 cost per pair (from your image data)
✅ 2. Choose Business Structure
Pick a legal structure:
Sole Proprietorship – easiest to start
Partnership – if you have partners
LLP / Private Limited Company – better for scaling & loans
📌 For small manufacturing, Sole Proprietorship/LLP is most common.
✅ 3. Register Your Business
🗂 Documents you’ll need:
Aadhar and PAN of owner
Address proof of business location
Passport-size photos
🔹 Udyam Registration (MSME) – Free government registration that helps you get benefits like lower GST, credit schemes, subsidies, priority bank loans.
✅ 4. Apply for GST Registration
📌 Mandatory if turnover > ₹40 lakh (or even before, to claim input tax credits)
✔ Enables selling across states
✔ Can issue tax invoices
✅ 5. Shop / Factory Setup
🏭 Decide where to manufacture:
Small rented unit in industrial area
Backyard/garage (if permitted by local laws)
✔ Ensure electrical load is sufficient for the EVA injection machine
✔ Safe workspace for employees
✅ 6. Permissions & Licenses
📑 Factory/Workshop License
If employing >10 workers, may need Factory License under the Factories Act
With <10 workers, often allowed under local municipal/shop-establishment license
📍 Shop Establishment License
Register with your local municipal corporation
🧯 Fire & Safety Compliance
Required if you have machinery and employees
✅ 7. Finance & Government Support
Government Loans & Schemes
✔ MSME Loan (0% interest subsidy under CGTMSE)
✔ Mudra Loan (for small entrepreneurs)
✔ Credit Guarantee Fund Scheme
✔ PMEGP (Prime Minister’s Employment Generation Programme)
🔹 Apply via major banks — SBI, HDFC, ICICI, etc.
✅ 8. Machinery & Raw Material Setup
From your image:
📌 Must-haves
EVA Injection Machine: ₹50,000–₹75,000
Moulds: ₹10,000 each
EVA granules: ₹80–₹190/kg
📦 Setup initial purchase:
1 machine
At least 3–5 moulds to make varied sizes
EVA granules for initial production batch
✅ 9. Hiring Employees
👥 Minimum team:
1–2 Machine Operators
1 Quality Inspector
1 Helper/Packager
1 Delivery/Logistics support (part-time or shared)
🧰 Train workers on:
Machine operation
Safety standards
Quality checks
✅ 10. Production Process
Follow your cost model:
📍 Produce pairs at ₹50 total cost:
Raw material: ₹25
Labor + electricity: ₹20
Packaging: ₹5
📌 Keep records for each production batch.
✅ 11. Quality, Packaging & Branding
✔ Develop simple branding: label, logo, tagline
✔ Pack in branded bags/boxes
✔ Add size and color codes
✅ 12. Pricing & Sales Strategy
Retail price: ₹100–₹150 per pair
Profit ₹50–₹100 per pair
📈 Channels:
Local wholesalers
Retail stores
School/Hospital bulk orders
Online (WhatsApp, Instagram, Facebook)
Market stalls / exhibitions
✅ 13. Distribution Plans
📌 Direct retail
Set up shop or kiosk locally
📌 Retailers/Wholesalers
Offer margin to local shoe stores
📌 Online sales
Take orders on social platforms
Tie-ups with local delivery apps
✅ 14. Bookkeeping & Taxes
✔ Maintain daily sales records
✔ Track material expenses
✔ File GST Returns monthly/quarterly
✔ Keep Invoice books
✅ 15. Scale & Expansion
Once stable:
🎯 Add more mould designs & sizes
🎯 Increase machinery
🎯 Tie-ups with big retailers
🎯 Offer school/office bulk deals
🎯 List on eCommerce platforms